Morgan Stanley: “Exceptional Ideas”
Embark on a journey into the minds of global business titans through Monolith Marketing’s collaboration with Morgan Stanley. In this groundbreaking series, Monolith played a central role in translating the visions and strategies of influential C-suite executives into compelling narratives. Through meticulous planning, we orchestrated flawless and creative shoots across the globe, featuring luminaries like Piyush Gupta of DBS Group, Anthony Tan of Grab, and Lim Chow Kiat of GIC.
Our commitment to perfection was evident in the seamless execution of one-take shoots, ensuring that each interview captured the essence of strategic leadership in times of historic disruption. Monolith’s expertise shone through as we navigated intense preparation for time-sensitive shoots, anticipating and mitigating potential technical or creative challenges.
As a result, Monolith not only delivered unparalleled production services but also positioned ourselves as a crucial partner in enhancing Morgan Stanley’s thought leadership. The series, now featured on Morgan Stanley’s Youtube channel and reaching nearly 200,000 viewers, stands as a testament to Monolith’s ability to elevate and amplify the voices of global business leaders.
CLIENT CHALLENGES:
Monolith Marketing embraced unique challenges when tasked with producing a series highlighting business leaders for Morgan Stanley.
The hurdles included intense preparation for time-sensitive shoots, especially with CEOs of enterprise-level companies such as DBS Group, Grab, and GIC. The demand for a one-take shoot with limited time posed the need for careful planning and strategic contingencies to address potential technical or creative issues.
MONOLITH SOLUTIONS:
We rose to the occasion by provisioning highly qualified teams capable of executing flawless and creative shoots.
Our meticulous planning ensured that everything was rehearsed and ready for a seamless one-take experience with each CEO. The emphasis on contingency planning proved essential in mitigating potential technical or creative challenges. Through strategic execution, Monolith provided production services that surpassed expectations, earning satisfaction from both Morgan Stanley managers and the viewers who engaged with the content on Morgan Stanley’s Youtube channel.
OUR RESULTS:
Monolith Marketing’s collaboration with Morgan Stanley transcended expectations, leaving an indelible mark on the landscape of thought leadership. The series, featuring insightful conversations with global business leaders, garnered widespread acclaim, captivating nearly 200,000 viewers on Morgan Stanley’s Youtube channel. Monolith’s strategic approach and meticulous execution not only earned the satisfaction of Morgan Stanley managers but also resonated with a broad audience. By seamlessly streaming creative shoots from Asia to Morgan Stanley’s headquarters in New York, we not only met but surpassed the goals set forth. This significant viewership milestone solidifies both Monolith and Morgan Stanley’s commitment to delivering impactful content in the ever-evolving world of global business.
